Updated 14 October 2026
Gulf sale calendar: when the big online sales happen
Each date says whether it has been announced (confirmed) or is our estimate from last year or a fixed date (expected). Tap a sale for last year's details and the stores taking part.
Next up
11.11 Singles' Day: 7 November 2026 – 12 November 2026 · Expected · Starts in 24 days
Fixed date: 11 November. The window copies 2025, when noon and Amazon.ae ran their 11.11 sales from 7 to 12 Nov. No 2026 dates have been announced.
| Sale | Dates | Status | Where | When |
|---|---|---|---|---|
| Saudi "2026 Sales" exceptional discount season | 1 August 2026 – 30 October 2026 | Confirmed | Saudi Arabia | On now, until 30 October 2026 |
| Riyadh Season 2026 | 21 October 2026 | Confirmed | Saudi Arabia | Starts in 7 days |
| 11.11 Singles' Day | 7 November 2026 – 12 November 2026 | Expected | UAE & Saudi Arabia | Starts in 24 days |
| White Friday (Amazon) | 20 November 2026 – 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 37 days |
| Yellow Friday (noon) | 20 November 2026 – 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 37 days |
| Black Friday | 27 November 2026 | Expected | UAE & Saudi Arabia | Starts in 44 days |
| UAE National Day (Eid Al Etihad) sales | 28 November 2026 – 3 December 2026 | Expected | UAE | Starts in 45 days |
| Cyber Monday | 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 47 days |
| Dubai Shopping Festival 2026-27 | 4 December 2026 – 17 January 2027 | Confirmed | UAE | Starts in 51 days |
| 12.12 sale | 12 December 2026 | Expected | UAE & Saudi Arabia | Starts in 59 days |
| Christmas and New Year sales | 25 December 2026 – 1 January 2027 | Expected | UAE & Saudi Arabia | Starts in 72 days |
| Ramadan 2027 sales | 17 January 2027 – 8 March 2027 | Expected | UAE & Saudi Arabia | Starts in 95 days |
| Saudi Founding Day | 22 February 2027 | Expected | Saudi Arabia | Starts in 131 days |
| Eid al-Fitr 2027 | 9 March 2027 – 11 March 2027 | Expected | UAE & Saudi Arabia | Starts in 146 days |
| Eid al-Adha 2027 | 16 May 2027 – 20 May 2027 | Expected | UAE & Saudi Arabia | Starts in 214 days |
| Amazon Prime Day | 24 June 2027 – 30 June 2027 | Expected | UAE & Saudi Arabia | Starts in 253 days |
| Dubai Summer Surprises and mid-year sales | 2 July 2027 – 30 August 2027 | Expected | UAE | Starts in 261 days |
| Back to school | 3 August 2027 – 2 September 2027 | Expected | UAE & Saudi Arabia | Starts in 293 days |
| Saudi National Day | 16 September 2027 – 30 September 2027 | Expected | Saudi Arabia | Starts in 337 days |
Ramadan and Eid dates depend on the moon sighting and may shift by a day.
Questions shoppers ask
When is the next big online sale in the UAE and Saudi Arabia?
11.11 Singles' Day: 7 November 2026 – 12 November 2026 (expected). Fixed date: 11 November. The window copies 2025, when noon and Amazon.ae ran their 11.11 sales from 7 to 12 Nov. No 2026 dates have been announced.
Why are most dates "expected"?
Stores usually announce sale dates only days before. Until they do, we show the dates the sale ran last year or its fixed date, and say which. We change a sale to "confirmed" when the store or organiser announces it.
Do promo codes work during sales?
Often yes, on top of sale prices, but some codes exclude items that are already discounted. Check the code terms on each store page.