UAE · Confirmed · updated 14 October 2026
Dubai Shopping Festival 2026-27: dates, deals and codes
Reviewed by Ayham Al Otaibi, Luxury, travel and sale calendar editor
When is Dubai Shopping Festival 2026-27?
4 December 2026 – 17 January 2027 · Confirmed · Starts in 51 days
Dates of the 32nd edition (4 Dec 2026-17 Jan 2027, 45 days) announced by Dubai Festivals and Retail Establishment (DFRE) and reported on 14 Oct 2026. The full programme had not been published yet.
Last year
The 31st edition ran 5 Dec 2025-11 Jan 2026 (38 days). Participating brands advertised discounts of up to 75-90% on selected items, plus raffles and short flash sales.
How to get the most out of it
DSF is mostly about malls and in-store deals. Brands with online stores sometimes match DSF prices online, so check before you buy in person.
Questions shoppers ask
When is Dubai Shopping Festival 2026-27 2026 in the UAE?
4 December 2026 – 17 January 2027. Status: confirmed. Dates of the 32nd edition (4 Dec 2026-17 Jan 2027, 45 days) announced by Dubai Festivals and Retail Establishment (DFRE) and reported on 14 Oct 2026. The full programme had not been published yet.
What happened during Dubai Shopping Festival 2026-27 last year?
The 31st edition ran 5 Dec 2025-11 Jan 2026 (38 days). Participating brands advertised discounts of up to 75-90% on selected items, plus raffles and short flash sales.
Can I use a promo code during the sale?
Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.
Other sales coming up
- Saudi "2026 Sales" exceptional discount season: 1 August 2026 – 30 October 2026 (Confirmed)
- Riyadh Season 2026: 21 October 2026 (Confirmed)
- 11.11 Singles' Day: 7 November 2026 – 12 November 2026 (Expected)
- White Friday (Amazon): 20 November 2026 – 30 November 2026 (Expected)
- Yellow Friday (noon): 20 November 2026 – 30 November 2026 (Expected)
- Black Friday: 27 November 2026 (Expected)