UAE & Saudi Arabia · Expected · updated 14 October 2026
Christmas and New Year sales 2026: dates, deals and codes
Reviewed by Ayham Al Otaibi, Luxury, travel and sale calendar editor
When is Christmas and New Year sales?
25 December 2026 – 1 January 2027 · Expected · Starts in 72 days
Anchored on the fixed dates of 25 Dec and 1 Jan. Individual store windows vary and were not verified.
Last year
We found no verified store-specific end-of-year sale dates for 2025 from noon, Amazon, Namshi or Ounass. In the UAE this period overlapped with the Dubai Shopping Festival.
How to get the most out of it
End-of-season fashion markdowns often deepen after New Year. If an item is not urgent, waiting into January can pay off.
Questions shoppers ask
When is Christmas and New Year sales 2026 in the UAE & Saudi Arabia?
25 December 2026 – 1 January 2027. Status: expected. Anchored on the fixed dates of 25 Dec and 1 Jan. Individual store windows vary and were not verified.
What happened during Christmas and New Year sales last year?
We found no verified store-specific end-of-year sale dates for 2025 from noon, Amazon, Namshi or Ounass. In the UAE this period overlapped with the Dubai Shopping Festival.
Can I use a promo code during the sale?
Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.
Other sales coming up
- Saudi "2026 Sales" exceptional discount season: 1 August 2026 – 30 October 2026 (Confirmed)
- Riyadh Season 2026: 21 October 2026 (Confirmed)
- 11.11 Singles' Day: 7 November 2026 – 12 November 2026 (Expected)
- White Friday (Amazon): 20 November 2026 – 30 November 2026 (Expected)
- Yellow Friday (noon): 20 November 2026 – 30 November 2026 (Expected)
- Black Friday: 27 November 2026 (Expected)