UAE & Saudi Arabia · Expected · updated 14 October 2026
White Friday (Amazon) 2026: dates, deals and codes
Reviewed by Ayham Al Otaibi, Luxury, travel and sale calendar editor
When is White Friday (Amazon)?
20 November 2026 – 30 November 2026 · Expected · Starts in 37 days
Ran 20-30 Nov on Amazon.ae in both 2024 and 2025. On Amazon.sa it opened to Prime members on 20 Nov and to everyone 21-30 Nov in both years. No 2026 dates have been announced.
Last year
Amazon.ae: 20-30 Nov 2025, claiming up to 70% off in categories such as fragrance, skincare and audio, plus instant bank discounts of up to 15%. Amazon.sa: 21-30 Nov 2025 (Prime early access from 00:01 on 20 Nov), claiming up to 70% off, with two-hour daily flash deals.
How to get the most out of it
Prime members got 24 hours of early access in Saudi Arabia last year. Bank-card discounts often stack on top of the sale price, so check the offers on the checkout page.
Stores taking part, with their best code now
| Store | Country | Best code today |
|---|---|---|
| Amazon | UAE | AHBOCT20 20% off with Al Hilal Bank Mastercard credit cards (max AED 100) |
| Amazon | Saudi Arabia | NEW20 20% off your first order (max SAR 30) |
Codes can change for the sale; we update the store pages as they do.
Questions shoppers ask
When is White Friday (Amazon) 2026 in the UAE & Saudi Arabia?
20 November 2026 – 30 November 2026. Status: expected. Ran 20-30 Nov on Amazon.ae in both 2024 and 2025. On Amazon.sa it opened to Prime members on 20 Nov and to everyone 21-30 Nov in both years. No 2026 dates have been announced.
What happened during White Friday (Amazon) last year?
Amazon.ae: 20-30 Nov 2025, claiming up to 70% off in categories such as fragrance, skincare and audio, plus instant bank discounts of up to 15%. Amazon.sa: 21-30 Nov 2025 (Prime early access from 00:01 on 20 Nov), claiming up to 70% off, with two-hour daily flash deals.
Can I use a promo code during the sale?
Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.
Other sales coming up
- Saudi "2026 Sales" exceptional discount season: 1 August 2026 – 30 October 2026 (Confirmed)
- Riyadh Season 2026: 21 October 2026 (Confirmed)
- 11.11 Singles' Day: 7 November 2026 – 12 November 2026 (Expected)
- Yellow Friday (noon): 20 November 2026 – 30 November 2026 (Expected)
- Black Friday: 27 November 2026 (Expected)
- UAE National Day (Eid Al Etihad) sales: 28 November 2026 – 3 December 2026 (Expected)