UAE & Saudi Arabia · Expected · updated 14 October 2026

# Christmas and New Year sales 2026: dates, deals and codes

Reviewed by [Ayham Al Otaibi](https://akhsam.com/team/#ayham), Luxury, travel and sale calendar editor

When is Christmas and New Year sales?

**25 December 2026 – 1 January 2027** · Expected · Starts in 72 days

Anchored on the fixed dates of 25 Dec and 1 Jan. Individual store windows vary and were not verified.

## Last year

We found no verified store-specific end-of-year sale dates for 2025 from noon, Amazon, Namshi or Ounass. In the UAE this period overlapped with the Dubai Shopping Festival.

## How to get the most out of it

End-of-season fashion markdowns often deepen after New Year. If an item is not urgent, waiting into January can pay off.

## Questions shoppers ask

**When is Christmas and New Year sales 2026 in the UAE & Saudi Arabia?**

25 December 2026 – 1 January 2027. Status: expected. Anchored on the fixed dates of 25 Dec and 1 Jan. Individual store windows vary and were not verified.

**What happened during Christmas and New Year sales last year?**

We found no verified store-specific end-of-year sale dates for 2025 from noon, Amazon, Namshi or Ounass. In the UAE this period overlapped with the Dubai Shopping Festival.

**Can I use a promo code during the sale?**

Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.

## Other sales coming up

- [Saudi "2026 Sales" exceptional discount season](https://akhsam.com/sales/saudi-sales-season-2026/): 1 August 2026 – 30 October 2026 (Confirmed)
- [Riyadh Season 2026](https://akhsam.com/sales/riyadh-season-2026/): 21 October 2026 (Confirmed)
- [11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/): 7 November 2026 – 12 November 2026 (Expected)
- [White Friday (Amazon)](https://akhsam.com/sales/white-friday-2026/): 20 November 2026 – 30 November 2026 (Expected)
- [Yellow Friday (noon)](https://akhsam.com/sales/yellow-friday-2026/): 20 November 2026 – 30 November 2026 (Expected)
- [Black Friday](https://akhsam.com/sales/black-friday-2026/): 27 November 2026 (Expected)

[Full sale calendar](https://akhsam.com/sales/)

**[Ayham Al Otaibi](https://akhsam.com/team/#ayham)** Luxury, travel and sale calendar editor

Ayham covers luxury and travel stores and runs the sale calendar. He changes a sale from "expected" to "confirmed" only once the store or organiser announces its dates.

Source: https://akhsam.com/sales/year-end-sales-2026/