UAE & Saudi Arabia · Expected · updated 14 October 2026

# White Friday (Amazon) 2026: dates, deals and codes

Reviewed by [Ayham Al Otaibi](https://akhsam.com/team/#ayham), Luxury, travel and sale calendar editor

When is White Friday (Amazon)?

**20 November 2026 – 30 November 2026** · Expected · Starts in 37 days

Ran 20-30 Nov on Amazon.ae in both 2024 and 2025. On Amazon.sa it opened to Prime members on 20 Nov and to everyone 21-30 Nov in both years. No 2026 dates have been announced.

## Last year

Amazon.ae: 20-30 Nov 2025, claiming up to 70% off in categories such as fragrance, skincare and audio, plus instant bank discounts of up to 15%. Amazon.sa: 21-30 Nov 2025 (Prime early access from 00:01 on 20 Nov), claiming up to 70% off, with two-hour daily flash deals.

## How to get the most out of it

Prime members got 24 hours of early access in Saudi Arabia last year. Bank-card discounts often stack on top of the sale price, so check the offers on the checkout page.

## Stores taking part, with their best code now

| Store | Country | Best code today |
| --- | --- | --- |
| [Amazon](https://akhsam.com/ae/amazon/) | UAE | **AHBOCT20** 20% off with Al Hilal Bank Mastercard credit cards (max AED 100) |
| [Amazon](https://akhsam.com/sa/amazon/) | Saudi Arabia | **NEW20** 20% off your first order (max SAR 30) |

Codes can change for the sale; we update the store pages as they do.

## Questions shoppers ask

**When is White Friday (Amazon) 2026 in the UAE & Saudi Arabia?**

20 November 2026 – 30 November 2026. Status: expected. Ran 20-30 Nov on Amazon.ae in both 2024 and 2025. On Amazon.sa it opened to Prime members on 20 Nov and to everyone 21-30 Nov in both years. No 2026 dates have been announced.

**What happened during White Friday (Amazon) last year?**

Amazon.ae: 20-30 Nov 2025, claiming up to 70% off in categories such as fragrance, skincare and audio, plus instant bank discounts of up to 15%. Amazon.sa: 21-30 Nov 2025 (Prime early access from 00:01 on 20 Nov), claiming up to 70% off, with two-hour daily flash deals.

**Can I use a promo code during the sale?**

Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.

## Other sales coming up

- [Saudi "2026 Sales" exceptional discount season](https://akhsam.com/sales/saudi-sales-season-2026/): 1 August 2026 – 30 October 2026 (Confirmed)
- [Riyadh Season 2026](https://akhsam.com/sales/riyadh-season-2026/): 21 October 2026 (Confirmed)
- [11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/): 7 November 2026 – 12 November 2026 (Expected)
- [Yellow Friday (noon)](https://akhsam.com/sales/yellow-friday-2026/): 20 November 2026 – 30 November 2026 (Expected)
- [Black Friday](https://akhsam.com/sales/black-friday-2026/): 27 November 2026 (Expected)
- [UAE National Day (Eid Al Etihad) sales](https://akhsam.com/sales/uae-national-day-2026/): 28 November 2026 – 3 December 2026 (Expected)

[Full sale calendar](https://akhsam.com/sales/)

**[Ayham Al Otaibi](https://akhsam.com/team/#ayham)** Luxury, travel and sale calendar editor

Ayham covers luxury and travel stores and runs the sale calendar. He changes a sale from "expected" to "confirmed" only once the store or organiser announces its dates.

Source: https://akhsam.com/sales/white-friday-2026/