UAE & Saudi Arabia · Expected · updated 14 October 2026 # 12.12 sale 2026: dates, deals and codes Reviewed by [Ayham Al Otaibi](https://akhsam.com/team/#ayham), Luxury, travel and sale calendar editor When is 12.12 sale? **12 December 2026** · Expected · Starts in 59 days Fixed date: 12 December. ## Last year We could not verify a 12.12 campaign from noon or Amazon in the UAE or Saudi Arabia in 2025. It is mainly a promotion from Asian marketplaces. ## How to get the most out of it Expect smaller deals than 11.11 or White/Yellow Friday. It overlaps with the Dubai Shopping Festival in the UAE. ## Questions shoppers ask **When is 12.12 sale 2026 in the UAE & Saudi Arabia?** 12 December 2026. Status: expected. Fixed date: 12 December. **What happened during 12.12 sale last year?** We could not verify a 12.12 campaign from noon or Amazon in the UAE or Saudi Arabia in 2025. It is mainly a promotion from Asian marketplaces. **Can I use a promo code during the sale?** Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms. ## Other sales coming up - [Saudi "2026 Sales" exceptional discount season](https://akhsam.com/sales/saudi-sales-season-2026/): 1 August 2026 – 30 October 2026 (Confirmed) - [Riyadh Season 2026](https://akhsam.com/sales/riyadh-season-2026/): 21 October 2026 (Confirmed) - [11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/): 7 November 2026 – 12 November 2026 (Expected) - [White Friday (Amazon)](https://akhsam.com/sales/white-friday-2026/): 20 November 2026 – 30 November 2026 (Expected) - [Yellow Friday (noon)](https://akhsam.com/sales/yellow-friday-2026/): 20 November 2026 – 30 November 2026 (Expected) - [Black Friday](https://akhsam.com/sales/black-friday-2026/): 27 November 2026 (Expected) [Full sale calendar](https://akhsam.com/sales/) **[Ayham Al Otaibi](https://akhsam.com/team/#ayham)** Luxury, travel and sale calendar editor Ayham covers luxury and travel stores and runs the sale calendar. He changes a sale from "expected" to "confirmed" only once the store or organiser announces its dates. Source: https://akhsam.com/sales/twelve-twelve-2026/