Updated 14 October 2026

# Gulf sale calendar: when the big online sales happen

Each date says whether it has been announced (confirmed) or is our estimate from last year or a fixed date (expected). Tap a sale for last year's details and the stores taking part.

Next up

[11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/): 7 November 2026 – 12 November 2026 · Expected · Starts in 24 days

Fixed date: 11 November. The window copies 2025, when noon and Amazon.ae ran their 11.11 sales from 7 to 12 Nov. No 2026 dates have been announced.

| Sale | Dates | Status | Where | When |
| --- | --- | --- | --- | --- |
| [Saudi "2026 Sales" exceptional discount season](https://akhsam.com/sales/saudi-sales-season-2026/) | 1 August 2026 – 30 October 2026 | Confirmed | Saudi Arabia | On now, until 30 October 2026 |
| [Riyadh Season 2026](https://akhsam.com/sales/riyadh-season-2026/) | 21 October 2026 | Confirmed | Saudi Arabia | Starts in 7 days |
| [11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/) | 7 November 2026 – 12 November 2026 | Expected | UAE & Saudi Arabia | Starts in 24 days |
| [White Friday (Amazon)](https://akhsam.com/sales/white-friday-2026/) | 20 November 2026 – 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 37 days |
| [Yellow Friday (noon)](https://akhsam.com/sales/yellow-friday-2026/) | 20 November 2026 – 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 37 days |
| [Black Friday](https://akhsam.com/sales/black-friday-2026/) | 27 November 2026 | Expected | UAE & Saudi Arabia | Starts in 44 days |
| [UAE National Day (Eid Al Etihad) sales](https://akhsam.com/sales/uae-national-day-2026/) | 28 November 2026 – 3 December 2026 | Expected | UAE | Starts in 45 days |
| [Cyber Monday](https://akhsam.com/sales/cyber-monday-2026/) | 30 November 2026 | Expected | UAE & Saudi Arabia | Starts in 47 days |
| [Dubai Shopping Festival 2026-27](https://akhsam.com/sales/dubai-shopping-festival-2026-27/) | 4 December 2026 – 17 January 2027 | Confirmed | UAE | Starts in 51 days |
| [12.12 sale](https://akhsam.com/sales/twelve-twelve-2026/) | 12 December 2026 | Expected | UAE & Saudi Arabia | Starts in 59 days |
| [Christmas and New Year sales](https://akhsam.com/sales/year-end-sales-2026/) | 25 December 2026 – 1 January 2027 | Expected | UAE & Saudi Arabia | Starts in 72 days |
| [Ramadan 2027 sales](https://akhsam.com/sales/ramadan-2027/) | 17 January 2027 – 8 March 2027 | Expected | UAE & Saudi Arabia | Starts in 95 days |
| [Saudi Founding Day](https://akhsam.com/sales/saudi-founding-day-2027/) | 22 February 2027 | Expected | Saudi Arabia | Starts in 131 days |
| [Eid al-Fitr 2027](https://akhsam.com/sales/eid-al-fitr-2027/) | 9 March 2027 – 11 March 2027 | Expected | UAE & Saudi Arabia | Starts in 146 days |
| [Eid al-Adha 2027](https://akhsam.com/sales/eid-al-adha-2027/) | 16 May 2027 – 20 May 2027 | Expected | UAE & Saudi Arabia | Starts in 214 days |
| [Amazon Prime Day](https://akhsam.com/sales/amazon-prime-day-2027/) | 24 June 2027 – 30 June 2027 | Expected | UAE & Saudi Arabia | Starts in 253 days |
| [Dubai Summer Surprises and mid-year sales](https://akhsam.com/sales/dubai-summer-surprises-2027/) | 2 July 2027 – 30 August 2027 | Expected | UAE | Starts in 261 days |
| [Back to school](https://akhsam.com/sales/back-to-school-2027/) | 3 August 2027 – 2 September 2027 | Expected | UAE & Saudi Arabia | Starts in 293 days |
| [Saudi National Day](https://akhsam.com/sales/saudi-national-day-2027/) | 16 September 2027 – 30 September 2027 | Expected | Saudi Arabia | Starts in 337 days |

Ramadan and Eid dates depend on the moon sighting and may shift by a day.

## Questions shoppers ask

**When is the next big online sale in the UAE and Saudi Arabia?**

11.11 Singles' Day: 7 November 2026 – 12 November 2026 (expected). Fixed date: 11 November. The window copies 2025, when noon and Amazon.ae ran their 11.11 sales from 7 to 12 Nov. No 2026 dates have been announced.

**Why are most dates "expected"?**

Stores usually announce sale dates only days before. Until they do, we show the dates the sale ran last year or its fixed date, and say which. We change a sale to "confirmed" when the store or organiser announces it.

**Do promo codes work during sales?**

Often yes, on top of sale prices, but some codes exclude items that are already discounted. Check the code terms on each store page.

Source: https://akhsam.com/sales/