UAE & Saudi Arabia · Expected · updated 14 October 2026

# Black Friday 2026: dates, deals and codes

Reviewed by [Ayham Al Otaibi](https://akhsam.com/team/#ayham), Luxury, travel and sale calendar editor

When is Black Friday?

**27 November 2026** · Expected · Starts in 44 days

Fixed date: the Friday after US Thanksgiving, which is 27 Nov 2026. Most Gulf stores run week-long campaigns around it instead of a single day.

## Last year

Black Friday fell on 28 Nov 2025. UAE retailers including Amazon.ae, AliExpress, Namshi and adidas ran early deals through November. We found no confirmed Namshi start and end dates for 2025. Gulf News reported general retailer claims of 60-80% off but no single figure applies to all stores.

## How to get the most out of it

In the Gulf the name changes by store: Amazon calls it White Friday and noon calls it Yellow Friday. Fashion sites often hold their biggest markdowns for this weekend.

## Stores taking part, with their best code now

| Store | Country | Best code today |
| --- | --- | --- |
| [Namshi](https://akhsam.com/ae/namshi/) | UAE | **ANP13** 20% off sitewide, max AED 50 |
| [adidas](https://akhsam.com/ae/adidas/) | UAE | **RAN13** 15% off sitewide |
| [AliExpress](https://akhsam.com/ae/aliexpress/) | UAE | **WOGCC02** AliExpress's own code: AED 7.6 off orders over AED 76 (until 17 Oct) |
| [Ounass](https://akhsam.com/ae/ounass/) | UAE | **APP10** Extra 10% off your first app order |
| [FARFETCH](https://akhsam.com/ae/farfetch/) | UAE | **NC10FF** FARFETCH's own code: 10% off your first app order |
| [Namshi](https://akhsam.com/sa/namshi/) | Saudi Arabia | **ANP13** 20% off sitewide, max SAR 50 |
| [adidas](https://akhsam.com/sa/adidas/) | Saudi Arabia | **RAN104** 15% off all products |
| [AliExpress](https://akhsam.com/sa/aliexpress/) | Saudi Arabia | **WOGCC02** AliExpress's own code: SAR 7 off orders over SAR 70 (until 17 Oct) |
| [Ounass](https://akhsam.com/sa/ounass/) | Saudi Arabia | **CAE** 10% off selected full-price items |
| [FARFETCH](https://akhsam.com/sa/farfetch/) | Saudi Arabia | **NC10FF** FARFETCH's own code: 10% off your first app order |

Codes can change for the sale; we update the store pages as they do.

## Questions shoppers ask

**When is Black Friday 2026 in the UAE & Saudi Arabia?**

27 November 2026. Status: expected. Fixed date: the Friday after US Thanksgiving, which is 27 Nov 2026. Most Gulf stores run week-long campaigns around it instead of a single day.

**What happened during Black Friday last year?**

Black Friday fell on 28 Nov 2025. UAE retailers including Amazon.ae, AliExpress, Namshi and adidas ran early deals through November. We found no confirmed Namshi start and end dates for 2025. Gulf News reported general retailer claims of 60-80% off but no single figure applies to all stores.

**Can I use a promo code during the sale?**

Usually yes, on top of the sale price, unless the code's terms exclude discounted items. The store pages below list each code's terms.

## Other sales coming up

- [Saudi "2026 Sales" exceptional discount season](https://akhsam.com/sales/saudi-sales-season-2026/): 1 August 2026 – 30 October 2026 (Confirmed)
- [Riyadh Season 2026](https://akhsam.com/sales/riyadh-season-2026/): 21 October 2026 (Confirmed)
- [11.11 Singles' Day](https://akhsam.com/sales/singles-day-11-11-2026/): 7 November 2026 – 12 November 2026 (Expected)
- [White Friday (Amazon)](https://akhsam.com/sales/white-friday-2026/): 20 November 2026 – 30 November 2026 (Expected)
- [Yellow Friday (noon)](https://akhsam.com/sales/yellow-friday-2026/): 20 November 2026 – 30 November 2026 (Expected)
- [UAE National Day (Eid Al Etihad) sales](https://akhsam.com/sales/uae-national-day-2026/): 28 November 2026 – 3 December 2026 (Expected)

[Full sale calendar](https://akhsam.com/sales/)

**[Ayham Al Otaibi](https://akhsam.com/team/#ayham)** Luxury, travel and sale calendar editor

Ayham covers luxury and travel stores and runs the sale calendar. He changes a sale from "expected" to "confirmed" only once the store or organiser announces its dates.

Source: https://akhsam.com/sales/black-friday-2026/